I am a General Motors or Ford car buyer, but with the hard economy and push for environmentally safe products the 2010 Prius commercial looked very persuasive. The way Toyota used color, art, and the want for more environmentally safe products made this commercial extremely effective and well done!
The Toyota Harmony commercial for the Prius, while it is out-of-the-box, is an excellent television commercial. The commercial is focused on how great the Prius is for the environment and how it will help to preserve the environment for future generations, preying on the fears of the public. The scene behind the Toyota Prius looks animated at first glance, and in a way it is, but if you look closely it is actually people dressed to look like grass, flowers, trees, water etc and then digitally altered. This helps stress that the world is for everyone and it needs to be preserved for the future. Toyota’s commercial uses bright colors and the scenery is very idealistic and child-like. This visual brings about a feeling of calm and happiness and it is automatically attributed to the car. In all, Toyota was able to create a scene of a perfect world made possible through their car.
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