At first I believed the Apple iPad to be a waste of money. It seemed like a computer that couldn't do as much as a computer and had an unprotected screen. But After watching Apple's commercials I cannot help but to be interested!
The commercial is clean, comprehensive, understandable, and fun. Apple was able to clearly display many of the iPad's qualities with out it being boring or redundant. Apple’s commercial featured cooking, science, astronomy, art, work, sports, video games, and music apps. I loved the music in the beginning how it was played on the piano and then continued through the entire segment. It was very effective.
I believe Apple is trying to market to people in their early 30s. The commercial has a young feel and the apps they decided to focus on are geared towards that generation. They used cooking and recipe apps. As well as a science app that could be helpful for a child doing a school project.
Apple, through their commercials entitled iPad is…, has changed my mind. I am now more than interested in the iPad and would definitely go check it out.
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