The purpose of women’s perfume or men’s cologne is to make one smell better, but if you were to look at a majority of perfume and cologne ads they have nothing to do with smell or anything relating to personal hygiene. Instead they focus on sexuality and what “could” happen if you wear said perfume or cologne.
Marc Jacobs uses this same advertising technique. Their ad is extremely sexual and almost vulgar. The name of their men’s cologne is Bang. If that doesn’t scream sex, I do not know what does. The photography and ad layout also adds to the extreme sexuality of the brand. Bang, by Marc Jacobs, is depicted as an overly large bottle covering a naked man’s crotch. Although this is very sexual, the background of the ad looks like a foil material. This material gives the advertisement more of an edgy futuristic look.
Marc Jacob’s, Bang, men’s fragrance ad may be extremely sexual, and oddly futuristic but it is eye catching. It immediately drew my attention when flipping through a magazine and it made me stop and look at it. It stands out and is different from other ads. Although I originally thought it to be too sexual and slightly vulgar I have come to the conclusion that it is a strong advertisement.
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