The ad has a page next to it that reads,“ALL ASSES WERE NOT CREATED EQUAL. Bring us your tomboys, your curvy girls, and all girls in between. We believe that hotness comes in all shapes and sizes. That we should be able to go into stores and find jeans that fit us instead of having to fit into the jeans. And that every Tina, Toya, Teresa, and Talia, deserves jeans that make her curves look like a national treasure. It’s the new democracy of jeans! Finally, jeans for us. GO FORTH”
From a girl who hates jean shopping I love this Levi's ad. It actually motivates me to deviate from my usual Banana Republic and J Crew jeans to try theirs. The Last line that states "Finally, Jeans for us. Go Forth!" actually makes me want to "go forth" and try their jeans. It makes me feel like I will be liberated from the dressing room drama and body hatred that os always sure to come with a day searching for the right jeans.
How many times have you gone to a store and the only real variation between types of jeans is the length. They may say one is for curvier girls and others are for the super skinny string bean, but in reality they are all made for a perfect 5 foot 9 girl with a little butt and pencil thin legs. Although I do not know if Levi jeans fit like they claim to, it is nice to see an advertisement that acknowledges that all women's bodies are different and clothes need to be different to accommodate our different body types.
I thought this ad was bold and eye catching. It brought up a usually hushed up topic and it did so in a blaring way. The Ad copywriting is amazing, and is truly the part that makes this ad great. The pictures look like any usual jean advertisement, but because the writing was so good and almost any woman could relate to it, it makes up for the mediocre picture.
