Guilty by Gucci is their new perfume for women. The main thing about this product is that it smells good, but the commercial has absolutely nothing to do with scent except for one tiny shot where the man smells the women’s neck. Instead the commercial is a woman driving a sports car with flames bursting from it and fanaticizing about having sex with a man. The commercial is also very graphic, and a bit over the top.
While the flames and the sex could represent the feeling of being guilty, I feel the same ideas could be used just toned down a bit. There is no need to see the long road ahead or spend so much time watching the woman drive before the flames appear. The flames are one of the most important aspects in the commercial they add the feeling of the devil and relate to the name guilty. Also, the sex scene could be shorter and less explicit. The scene is important because it defiantly adds to the guilty feeling but it is just too graphic and over done.
The print ad is much better. It has the man smelling the woman’s neck and it has a sense of sensuality. It is artistic and makes Gucci look like the expensive quality brand it is.
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