The new BMW M5 is fast, really, really fast! But how do you have a commercial that says more than it’s a fast car, you show it. It is proven that, at times, pictures are more powerful than words. Therefore, BMW explained the extreme speed of the M5 through a video.
At first I was a bit confused about BMW’s commercial I didn’t fully understand what they were trying to say until the second time I saw the video clip. The new BMW M5 is so fast that it is used to film someone trying to break the land speed record. While this is obviously fake, I think the visual is great. It is clear that the car is incredibly speedy because it is able to out drive a land rocket looking thing. A BMW was the chosen car to video tape this aerodynamic machine that is supposedly one of the fastest vehicles. Clearly then BMWs must be fast.
This commercial is so different that I think it is good. I have never seen a car commercial use this method. Usually a car is driving through a city or speeding around sharp turns on a slick deserted road. The BMW is in a desert with a land rocket. That automatically made me stop and watch. Simply being different and bizarre made this ad beneficial and interesting.
Maggie,
ReplyDeleteYou earned 75 of 75 points for your creative journal.
Your midterm grade is an A.
Sue