Monday, October 25, 2010

Banned Bud Light

http://www.youtube.com/watch?v=1VoeKGeeZvg


Bud Light created this commercial for the 2010 Super bowl; unfortunately the commercial was never aired on television because it was banned. Although it was banned, it was viewed by huge numbers of people online possibly even more than if it had been on television.  The popularity of this commercial spread like wildfire on the Internet and through every demographic.
            Bud Light’s clothing drive commercial drives home the point that Bud Light is one of the best beers and people will do anything for one. It is such a strong commercial because of it use of humor. The commercial is targeted towards middle-aged men who would find the sexual humor used very funny. It uses a typical office that most adults are familiar with and it has the stereotypical boring office girl. The use of stereotypes, and the dull muted colors depict a boring office, but the Bud Light completely changes the atmosphere and make the office a place of fun. 

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