Sunday, October 24, 2010

Head On

http://www.youtube.com/watch?v=is3icfcbmbs


Head On headache cream has a terrible commercial! The repetition of the phrase, “apply directly to the forehead” over and over is simply annoying. The repetition may drill the fact that the medicine is not normal and is meant to be applied to the head not swallowed but it only makes me want to change the channel or turn off the television. The visuals in the commercial are also terrible. The use of bold solid colors in blue, red, and yellow make the commercial look juvenile and cheap. The general look along with the poor and wording does not make the product look legitimate or safe. 

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