Accidents and mayhem happen everywhere and usually at the worst possible times. All State Insurance’s commercials are amazing. They are perfectly executed and the possible problems they chose are hilarious. Also, the casting for “mayhem” is perfect. His voice along with his facial expressions and the lines make him incredibly entertaining! When one of All State’s commercials comes on the television I enjoy watching it, sometimes it is even funnier and more entertaining than the show I was watching. In the case of this commercial, All-State is able to include homeowners insurance, car insurance and boat insurance all in a one-minute spot. They simply depicted the “Mayhem Man” as a stupid lawnmower driver who has no clue what he is doing and therefore shoots rocks through the house windows, into the car, and the side of the boat. Oops.
All-State Insurance was able to demonstrate the benefits of having a full insurance plan, not one that is super cheap and barely covers anything, without overtly bashing other companies and keeping their commercial entertaining. They are also able to cover a wide variety of demographics that would use their insurance from young and single to parents and homeowners. In all, All-State Insurance was able to get their point across and remembered by potential customers in a funny entertaining way!
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